Welcome to
Salted Herring
We’re a nimble digital design consultancy with a focus
on strategic brand development for innovative tech products,
social, and environmental change projects.
We love big, bold business ideas.
We’re curious and creative.
Asking. Thinking. Solving.
Intuitive. Interactive. Interface design.
Walking the talk.
Designing the difference.
hello
Latest...
Business Forward
Our long and strong relationship with the 9 Spokes team has allowed us to help them reposition and refresh their brand again to respond to the big changes in the world of small business.
As well as the new strategic proposition of 'Business Forward' we have produced a new design system, a new photo library by Jake Mein and a set of clever illustrations by Euan Murphy.
See case study
Refreshing Investment
The new brand identity for Hatch made it into the Kātoitoi Design Archives!
It reflects Hatch's attitude to refreshing share market investment; challenging the status-quo, focussing on women and generating some positive energy around the subject of financial literacy.
Here's to a great collaboration with Creature's Janelle Rodrigues.
Check it out
Armstrong's Motor Group
Armstrong's new brand identity is racing ahead.
Big thanks to digital agency Gladeye for bringing us on board to develop Armstrong's new brand strategy and identity.
It will be a while before the new brand is implemented across all dealerships in the country, but the website that Gladeye has so beautifully crafted is live!
Have a look
Salted Herring + bycatch
Proud to have been involved with this fisheries bycatch management tool, which is an open resource for fishery managers, fishers, scientists, observers, educators and anyone with an interest in fisheries management.
The data currently covers sharks & rays, but will expand over time to include seabirds, sea turtles and mammals as more data will be added to the tool.
Thanks to Dragonfly Data Science for bringing me onboard.
Explore the data
2019 Best Awards Finalist
The wayfinding and murals we designed for Hutt Valley High School made it into the NZ Best Awards Finalists! Not the category you expect from us (Colour Award Graphics), but we're super proud and excited nevertheless!
Thanks to Craig Braun and Denise Johnson at HVHS for allowing us to bring a bit more colour, clarity and pride into the school.
Check it out
Congrats on the launch, Tokes!
Excited to share this new brand & website we've just created for Andrew Tokeley, Product Leadership Coach.
Tokes works with a range of exciting NZ digital businesses to build high performance product leadership teams.