about
Our consultants work across marketing, brand and digital design.
We work in a wide range of sectors from science to SaaS, for organisations that care about making a difference. Our core focus is environmental science communication and social marketing.
Our services:
* Strategic brand development
* Beautiful brand & digital design
* Audience-driven UX & UI
* Accessible data visualisation
* Tailored marketing plans
* Rich content creation & art direction
The story in short.
Salted was first launched as a creative web design shop in the year 2000 and has been through several iterations since. For 12 years it was a fully fledged boutique brand and digital agency. We’re now a lean creative marketing and design team.
Key consultant Pep Zuijderwijk is an award winning senior design-director and gun for hire. Sometimes Pep acts as external (fractional) creative director and sometimes he’s commissioned as UX or data vis expert. Other times he leads large or complex brand and digital development projects. Read his full story.
Pep’s partner Kate Handley ran the SH show through 2007-2019. As a senior social marketing consultant she now leads marketing or brand strategy, planning, brand development, ongoing comms and / or campaign evaluation. She is adept at solving hard problems and getting shit done efficiently. Read her full story.
We’re a small and nimble team with an established network around us. We pull in expert creatives, marketers and digital gurus when we need more scale or specialised skills.
Happy clients
Finlay Thompson
CEO of Dragonfly Data Science
"Pep has worked with Dragonfly Data Science since 2010 and is now our virtual Design Director. He provides ongoing strategic design for the Dragonfly brand and leads the design work for our client projects.
Pep has made a critical contribution to our growth and development as a globally recognised data science company. His skills ensure the innovative data science we do is presented beautifully to maximise client and customer engagement. From brand communication to user-experience design, Pep’s work consistently turns our outputs into elegant, intuitive and highly polished tools, applications and publications. This sets us apart from most other data science companies.
I rely on Pep’s expertise and advice to keep us at the forefront of user-centric design. He has a natural curiosity, an eye for detail and for the big picture, and is a pleasure to work with. I trust Pep will continue to support our business with his design leadership, Dutch humour and salty snacks."
Amy Sheppard
Then Director of Experience Design & Product Management for Deloitte Australia
"Pep is one of the best creative directors and designers I have worked with in my 15 years. He is diligent with the process to ensure he has all the info he needs before proceeding. He delivers outcomes that are well crafted, on brief, and on time.
He is smart, fun and detail-oriented and cares very much about the end result. He listens and responds to feedback and is always open
to approaching something in a new and different way."
Richard Shirtcliffe
Co-Founder & CEO of WildClean
"I've had the pleasure of working with Pep/Salted Herring on multiple occasions, most recently in bringing alive WildClean.com. Over 30 years of building brands I've never encountered any creative director even remotely as adept as Pep.
He has a truly unique combination of skills and characteristics, which enable him to rapidly understand a brand's mission; to align with the values; to collaboratively ideate; and rapidly bring a brand to life digitally.
He bestrides brand strategy, creative direction, extraordinary capability on the tools, a laser sharp intellect, and an absolutely delightful manner, all of which mean he slots effortlessly into a team. Secure him while you can!!"
Vicky Pope
Producer and Co-founder of Wild Eyes
"Pep was the Creative Director of wildeyes.co.nz a new website for kiwi kids using screens....to get kids offscreen, outside and engaged in nature.
As the lead designer Pep was responsible for developing a brand identity for NZ children that not only resonated locally, but also positioned the site to compete with the myriad of international digital content fighting online for kiwi kids’ attention. The brand he delivered was well researched, fresh and frankly... very cool.
In 2017 we took out a Silver Award at the Best Design awards for the site. I would highly recommend Pep to anyone looking for an incredible creative head and design lead for their project."