I'm a brand consultant with a passion for shaping purposeful and creative branding.
I bring strategic, creative and digital thinking together with my practical entrepreneurial nous, to help deliver emotive brand experiences that make a difference. I love solving complex business problems with clever strategic and creative solutions.
Sometimes I guide clients through a brand strategy process and then leave their teams to execute, perhaps dipping in from time to time to keep the delivery on strategy. Other times, with a strong team of creative experts supporting me, I manage the full brand development process. I keep brands on track as businesses change and pivot over time, and add value by keeping business goals and strategy firmly top of mind as things evolve. The little executional details are most impactful when they all connect back to the strategic plan.
I've got broad experience across the design industry with a varied 20+ year career in NZ, the Netherlands and the UK. My work has spanned brand strategy, digital design business ownership / management (Salted Herring V1), advertising art buying (photographic commissions) and professional photography. Read more here: https://www.linkedin.com/in/kate-handley-4834775/
These days I’m focused on working with interesting businesses I believe have a strong sense of purpose. I'm looking for opportunities where there is potential (and appetite) to make a difference through great brand thinking. I’m particularly interested in supporting Aotearoa Inc and the ambitious (often tech) businesses selling offshore, as well as organisations making meaningful social change - currently the Women's Refuge is my big focus.
I'm always keen to talk about new projects - and a good working relationship usually starts with a good chat. Let's talk!
Or visit my blog brand rant to read about some other interesting brands...