Kate

Kate brings a range of skills from strategy and team leadership to sharp brand and digital programme development. 

Kate’s varied 20+ year marketing career has spanned agency leadership, brand management roles and not-for-profit governance. She’s worked in big ad agencies in London and Amsterdam and small ones in Auckland and Wellington. She’s worked on many tech, hospo, social and science brands; some B2B, some B2C. Lately she’s gone client-side, leading in-house marketing and design functions. She was Head of Brand for Wellington based Totara, a global e-learning scale-up thriving as we came out of Covid. More recently she has been brand manager at Evolve, a fast-growing and sustainable NZ outdoor apparel retailer where she led some epic storytelling for Hunters Element including launching a whole new rural range.

These days Kate’s core area of expertise and enthusiasm lies in positive change-making through clever social change marketing. She has a Masters in Social Marketing with a specific focus on family violence prevention (led by teenage boys!) This was inspired by three years working in governance, marketing and crisis line support at Women’s Refuge. Read her very topical research about working with teenage boys to stop violence against women here.

Kate’s motivated to drive positive social change through strategic, creative, marketing that matters. Get in touch for a kõrero about exciting ways to change the world together.

Here is a small sample of strategy Kate has led:

Ōamaru Penguins -  A unique conservation experience
Totara - Talent development software enabling people to do their best work
Women's Refuge - Women’s Refuge - Creating stronger families
GlycoSyn - Improving lives with cutting-edge chemistry
Urbanaut - Worldly beer from Kingsland Auckland
9 Spokes- Business forward