I'm a brand consultant with a passion for shaping purposeful and creative branding.
I bring strong strategic, creative and digital thinking together with my practical entrepreneurial nous, to help deliver emotive brand experiences that make a difference. I love solving complex business problems with clever strategic and creative solutions.
I sometimes guides clients through a brand strategy process and then leave their teams to execute, perhaps dipping in from time to time to keep the delivery on strategy. Other times, with a strong team of creative experts supporting me, I manage the full brand development process from strategy to identity design, brand story and tone of voice creation, right through to implementation in brand collateral, digital products, and launch campaigns. I keep brands on track with dynamic living brand guidelines that evolve with businesses over time, and add value by keeping business goals and strategy firmly top of mind as a brand evolves. The little executional details are most impactful when they all connect back to the strategic plan.
I've got broad experience across the design industry with a varied 20+ year career in NZ, the Netherlands and the UK. My work has spanned brand strategy, digital design business ownership and management, advertising art buying (photographic commissions) and professional photography. Read more here: https://www.linkedin.com/in/kate-handley-4834775/
These days I’m focused on working with interesting businesses I believe have a strong sense of purpose. I'm looking for opportunities where there is potential (and appetite) to make a difference through great brand thinking. I’m particularly interested in supporting Aotearoa Inc, especially ambitious businesses selling offshore, as well as businesses led by, and for, Kiwi women.
My main area of expertise is in creating considered and purposeful brand strategy. From initial discovery to audience research, interviews and extracting insights, I work through a solid and collaborative process that allows me to define a focused direction. This is valuable both externally and internally; it helps direct marketing communications, leading to distinctive creative concepts, content and products. And, critically, it helps guide wider business choices, staff engagement and team culture. Both sides of the brand experience are critical to the bottom line.
A good working relationship always starts with a good chat. I'm always keen to talk about new projects - don't hesitate to get in touch!